Your website and bios shouldn’t be just facts, dates, and awards. Outside of presenters, most people aren’t that interested.
All Art is Personal.
By now, you may have noticed a trend in my approach to artist advocacy. It’s about being yourself, and it’s about storytelling: it’s about your story.
Ask almost any comiedian today, and they’ll tell you their career picked up when they stopped telling jokes and started telling personal stories – true stories about themselves, not necessarily flattering, but honest and unfiltered. And because they are gifted comics, their real stories are really funny and easily relatable to their audience.
It’s harder and harder to get a story in a major print publication. Newspapers and magazines are dropping classical music coverage.
But, you already knew that.
Some radio stations and national radio networks are resisting the predictable “Come in and tell me about your new recording” interview.
Arts Journalists want a story. All Journalists want to tell a story.
Your story: whether it’s the personal reason you’ve chosen to record the music on your disc or the compelling story of the music and its composer.
This story will bring us closer to you and the music; this story will directly connect you with your audience so they can know you better. This story that will make audiences and media tbecome more interested and fascinated by you.
This is the story that might make them like you.
All Art is Personal…people are listening to your music one person at a time. Multiply that one-on-one person listening experience times 1,000+, and you will build a crowd of passionate, devoted listeners.
Storytelling…Your true story. That’s how to get on the radio, how to appear in print, sell CDs (and files) and fill seats in the hall.
Let’s find, build and spread your story inside and outside of the traditional classical music territories.