Confucius Says...

When I make a suggestion, or present an idea to someone, they often say “I never thought of that.”

Meaning…they didn’t realize a small thing might actually be a big thing.

This concept of small has an additional application with emails and press releases: keep them short.

I wrote about the “Small stuff” earlier. https://bit.ly/3dyGeYP

“Let’s get small…let’s get REALY small.” (Steve Martin 1977)