But how do you get featured in the New York Times – like when you've just released your debut solo recording?
We all know the challenges as newspapers everywhere are cutting down or cutting out substantial arts reporting. It practically takes a miracle-making Publicist or PR Firm to get you a feature inside the "all the (arts) news that's fit to print" newspaper.
There's another way – the old-fashioned way, the "sometimes we forget" way.
Showing up. You never know who's listening.
Here's how one artist recently landed in the New York Times.
With his chamber group, he performed a world premiere with the American Composer's Orchestra at, coincidently, Carnegie Hall. The performance was reviewed favorably, with the reviewer making a specific reference to the playing of that same artist.
The reviewer followed him "and kept up with my projects. When the album was coming out, she asked for "talking points" (which he had already prepared) to pitch it, and the Times said, "Cool, let's run the story."
The moral or takeaway?
Show up. "You never know who will be in the audience and might support you later."
