My career took a big step forward the moment I started practicing what I preach.
“Go short – three to five sentences for emails, social media posts and pitches to the media.”
1) When you have strong compelling content, get to the good stuff right away.
2) That means shorter Intros for your guest(s), plus shorter set ups for your presentations, shorter blogs, preconcert talks and music introductions from the stage
3) Focus on the most important content – your performance, your knowledgeable guest or your topic – right away.
4) Get to the good stuff, because that's what your audience wants and trusts you to offer.
