Hey...check out that hot CD over there....and look over there....isn't that the most powerful publicist of all time?

 The Andre Rieu Mystique

If you received 75 – 100 CDs to listen to in a month: which one would you open first? See the real-world image above.

Of course, the “product” has to live up to the “packaging” that gets one noticed and opened first. 

The Secret to Getting Noticed by the Media

A really smart publicist sent me this information on her client to get me interested and to help me prepare for an interview.

Statistics aka Fun Facts

They perform for approximately 600,000 people each year worldwide.

…have sold 40 million albums and plays 100 live shows per year.

…travel the world with his own orchestra, technical crew, a personal trainer and three cooks.

…live in a castle from 1492 in their hometown that has a greenhouse with exotic kois fish, butterflies, exotic birds (photos were displayed).

…used to have piano lessons as a child at the castle, but hated the teacher…was in love with his violin teacher though, an 18-year-old blonde.

…first heard a waltz at 5 years old, and still remembers how the atmosphere in the audience changed. Everybody started to smile.

Violinist and conductor Andre Rieu would love to play a concert on the moon.

On a scale of 1 – 10 (10 being “absolutely interested”) – how interested would you be in interviewing and presenting, Andre Rieu, on your platform?

Why would you be interested?

What are your statistics and fun facts? Tell your manager and your publicist.

If you are your own publicist, include some of your fun facts in your pitches, mailings and bios. Put them on your website and make them easily to find.